We are the specialist for selling your unique (semi-) custom built sailing yacht from 45 feet. Below we describe step by step our innovative approach that we use to put sailing yachts on the market resulting in very good sales results, time after time.
Our worldwide networkWe are one of the agents of the Sea Independent network. This network is based on synergy between agents and boosts our chances to find the right buyer for your yacht:
- Shared databases: More than 30 experienced and certified yacht brokers, will actively promote your yacht worldwide to their own client network, using their own marketing tools and sales activities, including the Sea Independent website, social media channels, newsletters, etc.
- Shared marketing: We are able to more cost-effectively promote your yacht on boat shows, yacht magazines and automatic from one CMS to all connected, key yachting portals like: yachtworld.com, rightboat.com, theyachtmarket.com, boatshop24.com, cosasdebarcos.com, yachtfocus.com, hiswamakelaar.nl, hiswa.nl, NLyachts.com, scanboat.com, boats.com en boat24.com.
- Shared knowledge: All the technical, financial and legal knowledge needed is available. Sea Independent is member of the Dutch Association of Yacht Brokers (NBMS), is a HISWA Qualified Yacht Broker® and was the first EMCI registered yacht brokerage company®, meaning all work procedures and codes of behavior are optimized and documented on the basis of strict protocols.
Your yacht broker
Elmar Teeuwen learned his broker skills at one of the most successful international yacht brokers with regard to quality yachts from 20 meters and is an EMCI certified Yacht Broker & Appraiser. In addition to Dutch (his native language), English and German, Elmar speaks Italian. The last decade he has fully dedicated himself to online marketing & sales, which techniques he now applies in his work as a yacht broker. He is an offshore sailing instructor and runs an RYA Shore Based center for coastal navigation, for the past 20 years. His knowledge and network in the yachting world will be off great value to anyone who wishes to bring a yacht on the market or find the yacht of his dreams.
EMCI certified Yacht Broker & Appraiser
CWO Chief Offshore sailing instructor
RYA Yachtmaster® Offshore, Commercial Endorsement with STCW95
Certified teacher coastal navigation
Masterclass Search Engine Marketing
Sales brochure and specificationsProducing these detailed specifications is quite some work. Nevertheless, this is essential, because these specifications also become part of the sales or charter contract. It must be crystal clear, for example, whether or not the VAT has been paid or not and what exactly is included in the sale, because these are the things that can break the deal at the very last stage.
Sales strategyA good strategy consists of a Goal and a Plan and then taking Action!
First we want to get crystal clear what your chief goal is. Which price do you expect? How long do you have the time? How high is the need to sell or charter? Why do you want to sell? How do you want to sell or charter; Patiently waiting or in a more aggressive way? The latter can be organised through an online yacht auction, with which we have achieved good results in recent years.
If you assign us as the Central Agent, we will only accept the assignment if your expectations are realistic. No-cure-no-pay also means that we do not earn anything and only waste our time if your yacht will not be sold or chartered due to an asking price that is too high. We therefore value your yacht and look carefully at alternatives on the international market.
In case we do not achieve agreement on the price strategy, we still are happy to be at your service, but on the basis of our hourly rate or fixed price and not on a no-cure-no-pay commission basis.
PlanIf we are able to agree on the price strategy, we then make an annual marketing and sales plan. Per month we determine exactly who is going to do what and determine the advertising budget. We schedule the e-mail campaigns, advertisements in yachting magazines, advertisements on yachting portals, participation in boat shows, regattas, etc.
Action!Now that the preparations have been completed and the mutual expectations are aligned, we are really to start! With full commitment and enthusiasm.
Photos and videos
We produce the most spectacular photo series and videos ourselves. Sometimes we even do this from the water or from the air with a semi-professional drone. With a great eye for detail, your yacht is perfectly captured. Both the interior (also 360 ° photos) and the exterior. If you appoint us as Central Agent, these costs will be subtracted from our sales commission. Without a Central Agency contract we still offer our services based on our hourly rate.
Our unique innovative approach to yacht marketing includes a unique yacht website. The entire (online) marketing campaign becomes a funnel to that yacht website, where clients will not get distracted by competitive yachts on the market. We create an experience as if the visitor is making a sea trial on board. We provide a perfect presentation including photos, videos and all yacht specifications. An online booking system is another possibility for charter yachts. Together with you, we choose a unique domain name, the content of your website. A unique graphic design and logo will be created in the style of your yacht. Moreover, we link a Google Analytics account to your yacht website with which we can optimize the campaigns. To give you a simple example: If we see in Google Analytics that most visitors are from a certain geographic area, then we can target our Google Ad campaigns on that area. If you appoint us as Central Agent, these costs will be subtracted from our sales commission. Without a Central Agency contract we still offer our services based on a fixed price.
* The online booking system is only applicable to charter yachts.
The internet is the sales marina in the modern world. Online presence is therefore essential. We therefore optimize your yacht website for search engines such as Google, Bing and Yandex. We also advertise on Facebook, Instagram and Google Ads, including re-marketing campaigns, which means that people who have visited your yacht website can see banners or videos from your yacht as they browse the internet. We also select the most suitable yachting portals to advertise your yacht in order to attract potential buyers to your yacht website. By placing links that point to your yacht website on Social Media, forums, portals, etc., we can send as much visitors as possible to your unique yacht website. Moreover, linkbuilding, as this is called, has a very favorable effect on the ranking in search engines. If you appoint us as Central Agent, these costs will be subtracted from our sales commission. Without a Central Agency contract we still offer our services based on our hourly rate.
We make it possible to send newsletters, entirely in the unique style, and with only the name and logo of your sailing yacht. Anyone who is interested in your sailing yacht will automatically be added to the mailing list. All updates are communicated with beautiful emails. This is a very targeted way of e-mail marketing and that is why it is very effective. We advise every owner of a custom built yacht to build a website at the moment the keel is laid. This allows us to build up a list of sailors who are interested in your yacht and keep them up to date. One day, your yacht will be on the market.
In addition, a selection of specialized yacht brokers will be added to your mailing list after prior permission has been requested. Yacht brokers are in daily contact with the market and know to gain the trust of potential buyers. We believe that the best results can be achieved making use of the entire international yacht brokers network. The yacht broker who delivers the signed sales contract is of course entitled to his commission. If you appoint us as Central Agent, these costs will be subtracted from our sales commission. Without a Central Agency contract we still offer our services based on a fixed price.
The above described marketing activities are essential to generate high-quality leads in an effective way, but the most important activities are the sales activities and negotiations that take place over the phone, direct e-mail and face-to-face during viewings on board, boat shows, seatrial and yacht survey. Of course, we take care of the Memorandum of Agreement and settle the transaction with a Protocol of Delivery & Acceptance, including a Bill of Sale. We are able to use Foundation Escrow Sea Independent, supervised by the Dutch Authority of Financial Markets and HISWA, or we cooperate with a lawyer or notary public if necessary in case of a mortgage. All sales activities are free of charge if you appoint us as the Central Agent or can be arranged for you at an hourly rate.